Years ago, I was studying arts management and accidentally fell in love with design. At that time, UX or product design was not a popular topic. The closest thing I could think of getting into design is branding. So I volunteered as a free intern at a small branding agency in Manhattan.

My task was to support the brand strategist with design pitch decks. While secretly, I was observing how art directors work. I was so curious about how these beautiful designs were created, and my curiosity got the brand strategist’s attention,

"We are different people, you know. Designers think in visuals. We think in words."

Somehow, that comment stuck in my mind, and occasionally, I found myself arguing with it and eventually took action to overthrow it.

I don’t think it’s a gap that designers or writers won’t be able to cross. With some training, designers can be good writers and vice versa.

Design and writing always go hand in hand. You don’t need to become a professional UX copywriter, but some knowledge about how ux copy works will undoubtedly contribute to the overall product experience.

Recently, I was reading Writing is Designing, a good entry-level book for anyone who wants to improve the content of a product. This image in the book makes me giggle:

The book author Andy Welfle pointed out,

The more you start thinking about writing as a design process, the clearer the power of words will become.

As a product designer, sometimes you need to channel your inner writer. Below are some case studies and learning resources to help you out. (Please subscribe to Case Study Club Newsletter to view the full post.)