About me.

I'm a product designer with

I'm a product designer with more than 5 years of experience in a variety of domains.

more than 5 years of experience

in a variety of domains.

hello, welcome to my site 👋

The best thing in life is doing what I love while making a good living.


As a child, I found joy in writing and drawing, two passions that shaped my career. Writing became my first profession, taking me from a magazine editor to an overseas correspondent, telling stories of world-renowned artists, contributing to multiple publications, and consulting for international arts organizations. That journey eventually led me to my second career: design.


Since 2020, I’ve been fortunate to collaborate with clients and companies that trust my passion and expertise, spanning multiple industries.


As a product designer, I aim to create products that bring people joy—a way to serve others through thoughtful, meaningful, and delightful design.

Pssst…You can drag the photographs

Pssst…You can drag the photographs

Design Process

UX Design

The best UX strikes a balance between business goals and customer needs, creating a win-win for both. At its core, UX is about solving problems effectively and intuitively.

Competitor analysis

Usability testings

Wireframes

User flow

User survey

User Interview

UI Design

Visual design is more than just aesthetics—it’s about shaping behavior, conveying emotions, and guiding the thoughts of your end customers.

Visual design

High-fidelity prototype

Design System

Design systems are built for efficiency and consistency, but they also require continuous evolution and care—much like a well-tended garden that thrives with ongoing innovation and maintenance.

Component library

New design patterns

Storytelling

Words and visuals are the building blocks of great storytelling. As a former editor and writer, I use both language and design to connect with your audiences.

Content strategy

Content creation

Work Experience

2023 · Present

Senior Product Designer

Recurrent Ventures (Business of Home)

As a Senior Product Designer at Business of Home, I led the redesign of the reader-facing website, created a new design system, and improved the usability of editorial tools to enhance the overall user experience.

Media website redesign

User dashboard redesign

New design system

Editor tool UX improvement

2022 · 2023

Product Designer

First Republic Bank

I collaborated closely with cross-functional teams to design better banking applications (mobile & web) for customers.

Customer-facing banking app

Create new design patterns

Design system maintenance

Usability testing & recommandations

2021 · 2022

Founding Product Designer

Vault Health

As the Founding Product Designer at Vault Health, I led the end-to-end product design process for a decentralized Life Sciences platform, from ideation to production. I also collaborated across business lines to enhance user experiences across multiple products.

0-1 product design, contributed to acquisition

0-1 design system

Formalized a user-centric design process

Cross-functional team collaboration

2020 · 2021

Freelance Product Designer

LoveCreates

I worked with a diverse range of clients, from startups to media companies, delivering both UX and UI solutions to create impactful digital experiences.

Wuhan 2020 Covid-19 Information Website

Wuhan 2020 Design System

Business of Home

2011 · 2020

Social Media Content Strategist / Editor / Writer

Multiple International Arts Organizations & Publications

Launched Chinese Social Media Channels from 0-1 for multiple world-leading art galleries and performing arts organizations.

Worked closely with VP of China and Marketing Director, led junior social media editors to produce daily "tailored to target audiences" content, and built the initial follower base from 0 to over 10,000.

Hauser & Wirth

Artnet

Carnegie Hall

Chicago Symphony

Education

2015 · 2016

Graphic & Digital Design Certificate

Parsons School of Design

Focused on visual design principles, branding, and digital design.

2011 · 2013

Master of Arts, Arts Administration

Columbia University

Focused on visual and performing arts management.

Get in touch

Send an email or DM on LinkedIn and I'll get back to you asap.

All rights reserved © 2025 Eva Yu Design

Get in touch

Send an email or DM on LinkedIn and I'll get back to you asap.

All rights reserved © 2025 Eva Yu Design

Get in touch

Send an email or DM on LinkedIn and I'll get back to you asap.

All rights reserved © 2025 Eva Yu Design

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