Business of Home

Website & user dashboard redesign, new design system

Project Overview

Established in 2009, Business of Home is an independent news organization founded on the belief that the design trade deserves high-quality journalism. Since then, it has become the home industry’s leading business media brand, delivering essential news, analysis, and insights to interior designers and industry professionals.

In 2024, BOH joined the Recurrent Ventures. To celebrate this high point, BOH wants a fresh new look to showcase its professionalism.

My Role & Constrains

My Role

As the sole Product Designer, my primary responsibility was to lead the UI redesign.

The key challenge was balancing the need for a refreshed visual experience with the constraints of limited engineering resources (one engineer) and maintaining the existing technical architecture due to legacy code dependencies.

Deliverables

96+

web pages redesign

100+

components new design system

12+

ux bugs fixed

Less is more

The design achieves a modern, clean aesthetic by eliminating shades and shadows, allowing the content to stand out more prominently.

Before

After

Color with purpose

In the absence of images, colors are intentionally applied to differentiate topics and introduce visual interest, enhancing the overall user experience.

Before

After

Modularizing and standardizing building blocks

A new design system was developed parallel to the redesign, balancing uniqueness with standardization. This approach ensured visual consistency while allowing for flexibility, resulting in a cohesive and adaptable experience.

Article One Column

Article Two Column

Article Three Column

Article Partnership

Old Wine, new skin, and enhanced flavor

While revamping the visuals, we also focused on improving the user experience with minimal effort. Broken user flows were repaired, copies were updated for clarity, and input fields were made more user-friendly.

Move the handlebar to see before and after →